This selfie guide put together by online platform The One Spy shares the way different demographic groups interact with the picture-taking phenomenon as well as some of the connotations behind the craze.
Seflies are a growing movement in social media that might have shown face in other generations slightly but has been taken to new heights thanks to the creation of the smartphone and front-facing cameras. The chart takes the reader through different age groups from boomers to millennials to explain the craze and how it manifested. The chart also shares several eye-opening potential positive and negative connotations to self-taking that might bring a bit of awareness to understanding why the movement is so large today.
Generational Selfie Guides
This Infographic Looks at Selfie-Taking in Different Demographics
Trend Themes
1. Multigenerational Selfie-taking - The trend of taking selfies has spread across many generations; companies can create marketing campaigns that cater to this ubiquitous trend.
2. Selfie-derived Insights - The use of demographic data collected through selfie-taking can provide businesses valuable insights into a wide range of consumer behavior.
3. Smartphone-camera Innovation - Smartphone camera quality and accessibility have fueled the selfie movement, presenting possible innovation opportunities in camera technology.
Industry Implications
1. Social Media and Marketing - Selfies have become a growing movement in social media, and marketers can leverage this trend as an effective strategy to connect with consumers on a personal level.
2. Market Research and Analytics - Companies can use trends in selfie-taking to collect valuable demographic data and insights into consumer behavior, which can then be translated into actionable marketing tactics and strategies.
3. Mobile Phone Manufacturing - Smartphone camera technology has played a significant role in promoting and popularizing selfie-taking; manufacturers can explore opportunities for advancing front-facing camera technology and further driving this trend.