Uber is synonymous with being both convenient and controversial, but the brand is making a name for itself with regard to innovation by now testing self-driving technology in Pittsburgh, Pennsylvania.
With the tests being performed by Uber's Special Advanced Technologies Center (ATC), the brand is taking the realistic approach of getting involved with autonomous vehicles.
The rideshare company will used Ford Fusions that have been outfitted with a series of special sensors to guide the vehicle and provide a safe trip for passengers.
Ridesharing is becoming a mainstay part of the modern economy with brands beyond just uber popping up to offer urban consumers a more flexible means of getting around. By Uber testing self-driving technology, it identifies how committed the brand is to moving ahead in the market.
Self-Driving Rideshare Vehicles
Uber is Testing Self-Driving Technology in Pittsburgh
Trend Themes
1. Self-driving Rideshare Vehicles - The trend towards autonomous rideshare vehicles presents opportunities for companies to develop innovative technology and infrastructure to support them.
2. Autonomous Vehicle Sensors - The development of specialized sensors to guide self-driving vehicles presents a disruptive innovation opportunity for companies in the automotive, technology, and manufacturing industries to develop and improve upon this technology.
3. Ridesharing Technology Advancements - Advancements in ridesharing technology will continue to be a critical trend, particularly as autonomous vehicles are introduced and new services are developed.
Industry Implications
1. Automotive - The automotive industry will play a key role in developing and implementing self-driving technology and infrastructure to support autonomous rideshare vehicles.
2. Technology - The technology industry has a major opportunity to develop and improve autonomous vehicle sensors, as well as critical software and network infrastructure to support self-driving rideshare vehicles.
3. Manufacturing - Manufacturing firms are also well-positioned to produce specialized autonomous vehicle sensors and other components that can enable safe and reliable self-driving rideshare services.