Isle of Paradise is expanding its range of customizable sunless self-tanning products with a brand-new self-tanning serum for the body with ultra-hydrating properties. The Isle of Paradise Hyglo Hyaluronic Acid Self-Tan Body Serum is vegan-friendly and cruelty-free and it focuses on delivering deep hydration thanks to its hero ingredient, which is known for being able to take on 1,000 times its weight in water. The hydrating, glow-boosting self-tanning serum can be applied to the whole body and it won't leave behind a sticky residue.
The brand also offers a Hyglo self-tanning serum for the face, which differentiates itself with dropper packaging. As the brand describes, "The difference between HYGLO Face & Body is similar to the difference between your regular face & body moisturisers. You wouldn’t use your body moisturiser on your face, right? Well, the same goes here."
Sunless Self-Tanning Serums
Isle of Paradise's Hyglo Body Serum Delivers Deep Hydration
Trend Themes
1. Self-tanning Serums - The trend of customizable self-tanning products with hydrating properties is growing, creating opportunities for brands to create unique formulations and packaging.
2. Vegan-friendly Beauty Products - Consumers are increasingly seeking out vegan-friendly and cruelty-free beauty products, presenting an opportunity for brands to develop and market products that align with these values.
3. Multi-use Beauty Products - The rise of multi-use beauty products, like self-tanning serums that also provide deep hydration, is creating an opportunity for brands to innovate and create unique formulations that serve multiple purposes.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry is the primary industry impacted by the trend of self-tanning serums with hydrating properties, presenting an opportunity for brands to innovate and gain market share.
2. Vegan and Cruelty-free Products - The trend of vegan and cruelty-free beauty products impacts not only beauty and personal care, but also the wider consumer goods industry, as more consumers seek out products that align with their values.
3. Packaging and Labeling - As brands focus more on creating unique formulations and packaging, the packaging and labeling industry may see an increase in demand for innovative and sustainable packaging solutions.