Leave it to the Russians to deliver my favorite clothing ad of 2008 so far. Granted, the models in the new Sela commercial are without clothes most of the time. They are either getting dressed, or their clothes magically escape from them, leading to a series of dramatic action stunts by the couple seeking to be 'Together Forever'.
Created by Kadishzon ad agency, the commercial starts with a guy and a woman staring at their closet in their underwear contemplating what to wear on their date. They decide to get creative and start running and getting dressed on the way.
After an impressive and entertaining sequence of jumping into pants and jackets held for them by other people (when does that ever happen in real life?), they come to a stop on the roofs of two adjacent building. They want to be 'Together Forever', but they can't jump, so their clothes start escaping piece by piece and floating in the air in a romantic embrace.
This leaves the couple pretty much how they started, or maybe not... You have to watch and see. Just a bit of warning, the commercial has a brief NSFW moment towards the end.
Extreme Fashion Stunts
Sela "Together Forever" Commercial
Trend Themes
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Industry Implications
1. Film and Advertising - Disruptive innovation opportunities in the film and advertising industry to create captivating and engaging content using dramatic action stunts.
2. Fashion - Opportunities for fashion brands to showcase their creativity and uniqueness through innovative and unconventional advertising campaigns.
3. Marketing and Advertising - Potential for clothing brands to incorporate magical and immersive elements into their marketing strategies to create memorable experiences for customers.