Japanese watchmaker Seiko has added new watches to its Seiko Prospex collection dubbed the 'Tortoise' models. Seiko Prospex is the brand's line of activewear watches, a steadily growing collection inspired by the company's first diver's watch, which was released in Japan in 1965.
While the Seiko Prospex collection is well known for its diver's watches, such as the iconic 'Turtle' model, the collection also boasts a variety of 'Air' and 'Land' themed timepieces. The new 'Tortoise' model belongs to the latter category and is a reworked version of the brand's popular 'Turtle' watch.
The new models boast the same shell-like profile as the 'Turtle' but add new design elements. Hands and markers are made with Seiko's signature 'Lumbrite' material, and three of the four models are made from stainless steel.
Turtle-Themed Luxury Watches
Seiko Prospex Adds Two New Models to Its 'Tortoise' Collection
Trend Themes
1. Luxury Turtle-themed Watches - The high-end watch industry can explore creating luxury models with themes that borrow from wildlife.
2. Reinventing Iconic Models - The fashion industry can consider reinventing iconic designs similarly to how Seiko Prospex recreated their 'Turtle' watch as the 'Tortoise.'
3. Themed Collections - Other industries that offer collections can consider adding themed items to their product portfolios.
Industry Implications
1. Watchmaking - Seiko Prospex proves that there's still room for innovation in the watch industry.
2. Fashion - Fashion industry can take inspiration from Seiko Prospex's themed collections to innovate on their product designs.
3. Wildlife Conservation - Seiko Prospex's new collection themed after the 'Turtles' can inspire wildlife conservation industries to offer related products that raise awareness on sea life conservation.