Mars, Inc.'s Seeds of Change brand is introducing a new set of options for its rice-and-grain-centric meal line with the introduction of its novel 'Super Grains' collection.
The 'Super Grains' collection is a versatile addition to any meal and is conveniently packaged in microwaveable 8-ounce pouches, primed for serving after a mere 90 seconds. The brand's new release encompasses three distinct flavor variations: Tuscan Herbs, a blend of quinoa, wheat berries, and pearl millet; Indian Style, made with sorghum, quinoa, and finer millet; and Smoky Southwest, a mix featuring amaranth, pearl millet, sorghum, and quinoa.
The 'Super Grains' lineup will launch at Whole Foods Market locations across the U.S. starting in September 2023. The brand has also confirmed plans to expand to other retailers in the coming year.
Convenient Grain-Based Meals
Seeds of Change Introduces the Ancient Grain Mix Line at Whole Foods
Trend Themes
1. Versatile Grain-based Meals - The introduction of the 'Super Grains' collection offers a versatile addition to any meal, providing an opportunity for innovative recipe creations.
2. Convenient Microwavable Packaging - The microwaveable 8-ounce pouches of the 'Super Grains' collection provide a convenient and time-saving solution for busy consumers.
3. Expansion of Ancient Grains - The introduction of the 'Super Grains' collection showcases the continued growth and popularity of ancient grains, creating opportunities for producers and suppliers.
Industry Implications
1. Food and Beverage - The 'Super Grains' collection taps into the growing demand for nutritious and convenient meal options, offering potential for innovation in the food and beverage industry.
2. Packaging - The microwaveable pouches of the 'Super Grains' collection highlight the need for innovative and sustainable packaging solutions in the industry.
3. Retail - The expansion plans of the 'Super Grains' collection to other retailers demonstrate the potential for market growth and new distribution opportunities in the retail sector.