Bud Light recently enlisted Rob Gronkowski as the brand’s ‘Secretary of Summer’ to approve a Summer Stimmy (an epic stimulus package for sports enthusiasts). The brand is awarding one lucky fan two tickets to each of the biggest games of the year – the Super Bowl, one game of the World Series, one game of the NBA Championship, one game of the Stanley Cup, one game of the WNBA Championship, and the NWSL championship.
"It has been a great honor to be nominated the Bud Light Secretary of Summer! With the widespread endorsement of the Bud Light Summer Stimmy I am thrilled to formally announce that the proposal is APPROVED," says Rob Gronkowski. "Here’s to an awesomer summer with 100,000 free sports tickets, your first round of Bud Light at the bar, and live music."
Fans can enter to win this epic sports package by retweeting the brand's post or tweet @Budlight using the hashtags #BudLightSummerStimmyTix and #Sweepstakes. In addition, starting Friday, May 14, fans can check out their favorite team’s Twitter handles to win one of the 100,000 tickets across sox leagues to cheer them on in person this season.
Epic Beer-Branded Sports Giveaways
Bud Light Names Rob Gronkowski as its 'Secretary of Summer'
Trend Themes
1. Sports Stimulus Giveaways - Other brands can offer their own sports-themed stimulus packages to fans through social media giveaways.
2. Celebrity Brand Collaborations - More brands can partner with famous sports figures to market their products and engage with their fan bases.
3. Social Media Promotion Campaigns - Brands can utilize social media platforms such as Twitter to increase engagement and grow their audience through exciting promotions and giveaways.
Industry Implications
1. Alcohol - Other companies in the alcohol industry can offer similar sports giveaways or partnerships with athletes to promote their brands and attract new customers.
2. Sporting Events - The sports industry can benefit from increased fan engagement and excitement created by promotions and giveaways such as this Bud Light Summer Stimmy package.
3. Social Media Marketing - The field of social media marketing can continue to grow as brands seek to connect with audiences through creative and engaging campaigns that leverage current cultural trends and events.