Twelve South, a leading tech accessories brand, has announced the launch of a second-generation version of the HoverBar Duo, which will be released exclusively in the UK. Like the first generation, the upgraded HoverBar Duo will function primarily as an easy-to-use stand for supporting a user's tablet. Essentially, the stand-like device allows user to set up their tablets as stationary screens.
However, the promotional campaign for the HoverBar Duo focuses on its unique application in the kitchen. The campaign highlights the way in which users can set up their tablets using the stand as means for following cooking videos in real-time. A notable new feature of the second-generation HoverBar Duo includes an iPad clip that rotates 60 degrees.
The device can be "positioned under a cabinet, allowing users to follow recipes while cooking rather than propping their iPad up against the olive oil," reads the company's website.
Cook-Along Tablet Stands
Twelve South Launches the Second-Generation 'HoverBar Duo'
Trend Themes
1. Cook-along Tablet Stands - The rise in popularity of cook-along tablet stands is creating opportunities for tech accessories brands to innovate in kitchen technology.
2. Real-time Cooking Videos - The emphasis on real-time cooking videos in promotional campaigns is creating opportunities for content creators to develop interactive and engaging cooking content.
3. Rotating Ipad Clip - The development of a rotating iPad clip is creating opportunities for tech accessories brands to improve the functionality and ease-of-use of tablet stands.
Industry Implications
1. Tech Accessories - The rise in popularity of cook-along tablet stands creates opportunities for tech accessories brands to innovate and provide more functional and user-friendly designs.
2. Food Content Creation - The emphasis on real-time cooking videos in promotional campaigns creates opportunities for content creators to develop new types of interactive and engaging cooking content for audiences.
3. Kitchen Technology - The increased use of tablets in the kitchen creates opportunities for innovation and development in kitchen technology for improved functionality and user experience.