Infantium Victoria makes sustainable luxury childrenswear designs that are durable and longlasting yet kids quickly grow out of them—fortunately, the brand is now introducing a new platform where second-hand kidswear can be affordably purchased.
In the brand's online shop, consumers will now be able to see a new section called IV_PRELOVED, which shares pre-loved goods that have been returned to Infantium Victoria's headquarters. Customers who send back pieces are eligible to receive a 20% off voucher for their next purchase. As well as being able to find a variety of affordable, high-quality designer pieces for kids on the IV_PRELOVED platform that have been contributed by other customers, people may even happen upon clothes from photoshoots or sample sales that have been barely worn at all.
Second-Hand Kidswear Platforms
Infantium Victoria's IV_PRELOVED Shares Affordable Quality Fashion
Trend Themes
1. Second-hand Kidswear Platforms - Infantium Victoria introduces a second-hand kidswear platform where pre-loved goods can be affordably purchased.
2. Sustainable Children's Fashion - Infantium Victoria's sustainable luxury children's fashion designs emphasizes the importance of eco-friendly production methods.
3. Circular Fashion Economies - IV_PRELOVED supports the circular fashion economy by reducing waste and extending the life cycle of children's clothing.
Industry Implications
1. Retail - Retailers can adopt second-hand platforms like IV_PRELOVED to cater to environmentally conscious consumers and provide affordable products.
2. Fashion - The fashion industry can learn from Infantium Victoria's eco-friendly production methods and incorporate sustainability in their designs and production processes.
3. Childcare - The childcare industry can benefit from affordable and sustainable children's clothing on the IV_PRELOVED platform, catering to families with eco-conscious values.