Jordan Brand has launched a new Air Jordan 1 Mid in a new Seattle Seahawks-inspired colorway. This colorway comes just after the unveiling of the ‘Tartan’ and ‘Sport Spice’ colorways of the popular silhouette.
The sneaker features deep green mudguards, a green and navy lacing system, green collars, and heel counters, while a navy blue shade decorates the ankle flaps and lateral Swooshes. A white hue graces the toe box, quarter panels, and the midsole, in addition to the Wings logo and Jumpman figure on the insoles.
The pair is finished with a navy blue rubber outsole, solidifying the Seattle Seahawks aesthetic. The NFL-inspired sneakers will be made available on the Nike website in the coming weeks.
Cool-Toned Sports Sneakers
The Air Jordan 1 Mid is Receiving a Seattle Seahawks-Inspired Colorway
Trend Themes
1. Seattle-inspired Sneaker Colorways - There is an opportunity for other popular sneaker brands to create colorways that appeal to sports fans of different regions.
2. Colorway-based Product Releases - Brands can develop limited edition or region-specific shoes in order to attract a wider customer base.
3. Collaborative Sneaker Designs - Collaborations between sports teams and popular sneaker brands can lead to unique and exciting new designs.
Industry Implications
1. Athletic Footwear - Sneaker brands can create region-specific and limited edition shoes to increase demand and sales.
2. Sports Merchandise - Sports teams can partner with popular sneaker brands to create unique merchandise and increase revenue.
3. Retail Market - Retailers can stock up on region-specific and limited edition shoes to increase foot traffic and sales.