Clean Seasonal Snacks

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LesserEvil Launched Its First Seasonal Products for Valentine's Day

LesserEvil launched its first-ever seasonal snacks for Valentine's Day this year, introducing consumers to two new clean snack choices in the form of popcorn and puffs. The brand's Sweetheart Pop Organic Popcorn and Sweet Honey Puffs Grain Free Paleo Puffs are being released just for a limited time, each of which features premium ingredients with a focus on sweet flavors. While the Sweetheart Pop introduces 100% air-popped organic popcorn with organic extra-virgin coconut oil, Himalayan salt and organic evaporated cane sugar, the Sweet Honey Puffs are paleo-friendly and nutrient-dense thanks to the use of organic cassava, coconut and sweet potato flours, plus organic ghee.

The Valentine's Day-themed flavors are organic, plant-based and enhanced with pink hues from red radish vegetable juice.
Trend Themes
1. Seasonal Snacks - Disruptive innovation opportunity: Create unique seasonal snack flavors using premium organic ingredients.
2. Clean Snacks - Disruptive innovation opportunity: Develop clean snacks made with plant-based and nutrient-dense ingredients.
3. Limited-time Products - Disruptive innovation opportunity: Launch limited-time products for special occasions to create buzz and drive sales.
Industry Implications
1. Snack Food - Disruptive innovation opportunity: Innovate the snack food industry by offering healthier, seasonal options.
2. Organic Food - Disruptive innovation opportunity: Transform the organic food industry by introducing innovative seasonal flavors.
3. Healthy Snacks - Disruptive innovation opportunity: Disrupt the healthy snacks market by offering limited-time clean snack choices.

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