While hot chocolate and other warm drinks tend to dominate the holiday season, Shake Shake is hoping to change that attitude with a trio of deliciously indulgent holiday shakes. While these new drinks will not keep consumers warm on chilly nights, the festive flavors provide a tasty way to ring in the holidays.
The new Holiday Shakes from Shake Shack consist of three seasonal drinks made with the chain's signature frozen custard. The first is the Pumpkin Pie Shake, which combines vanilla custard with Four & Twenty Blackbirds pumpkin pie and a smattering of spiced pie crumbs. The second of the seasonal shakes is the Chocolate Peppermint Shake, which features chocolate custard, peppermint and a minty chocolate candy crumble. Finally, there is the Christmas Cookie Shake made from sugar cookie custard and colorful sprinkles. Each shake is also finished with a dollop of whipped cream for an extra-festive touch.
Sweet Yuletide Shakes
Shake Shack is Rolling Our a Trio of Seasonal Shakes for the Holidays
Trend Themes
1. Seasonal Shakes - There is an opportunity for other restaurants and cafes to create their own seasonal shakes or drinks to provide a tasty way to ring in the holidays.
2. Frozen Custard - There is room for innovation in the frozen dessert industry to incorporate more unique flavors and add-ins such as Four & Twenty Blackbirds pumpkin pie.
3. Festive Flavors - Other food and beverage companies could incorporate festive flavors like peppermint and Christmas cookies into their products for a limited time to attract holiday shoppers.
Industry Implications
1. Restaurant Industry - Restaurants can create seasonal treats, like holiday shakes, to capitalize on the festive spirit of the holiday season and attract more customers.
2. Frozen Dessert Industry - There is potential for innovation and expansion in the frozen custard market with unique and seasonal flavors that are not typically found in other dessert offerings.
3. Food and Beverage Industry - Companies can create limited-time products with festive flavors that attract holiday shoppers and drive sales during the holiday season.