Almost everyone changes their wardrobe with the season and Victoria's Secret wants to apply that same practice to perfume with their Seasonal Scents collection. At the beginning of each season, the famed lingerie brand will be releasing a new fragrance collection inspired by the corresponding season.
To start off the new fragrance initiative, Victoria's Secret released the Citrus Edition collection which is inspired by the warmer months ahead. The collection features four fragrances which have been made with ingredients found in California, France and Morocco. The bottles are sold individually, though they posses scents that can be layered with one another.
This collection will be followed by another Seasonal Scents drop which will honor the peak rose harvest time.
Summery Citrus Fragrances
Victoria's Secret Introduces Seasonal Scents With Fruity Notes
Trend Themes
1. Seasonal Fragrance Collections - The practice of releasing seasonal fragrance collections inspired by the corresponding season presents an opportunity for other fragrance brands to capitalize on consumers' desire to change scents with the seasons.
2. Layered Fragrance Experience - Creating fragrances that can be layered with one another provides an opportunity for fragrance brands to offer customizable scent experiences to consumers.
3. Ingredient-inspired Fragrances - Using ingredients from specific regions in fragrance creation offers an opportunity for brands to create unique scent profiles that appeal to consumers.
Industry Implications
1. Fragrance - The fragrance industry can explore the concept of releasing seasonal scent collections and offering layered fragrance experiences to capture consumer interest.
2. Fashion - Fashion brands can consider collaborating with fragrance brands to create seasonal scent collections that complement their clothing lines.
3. Beauty - Beauty brands can leverage the concept of ingredient-inspired fragrances to add a unique selling point to their product offerings.