The umbrella is perhaps the easiest item to lose on an everyday basis and the Search Umbrella has pinpointed one of the main possibilities why that is the case. The typical parasol adheres to a strict shape that is easily tucked into corners or under chairs only to be forgotten the next minute. The Search Umbrella boasts a malleable handle that ensures it stays in sight at all times.
Designed by Liang-Hock Poh and Ming-Hung Lin, the Search Umbrella can be wrapped around bags, hung off of tables and more. Thanks to its flexible handle, people are able to place it wherever they feel when not using it. The Search Umbrella's handle is made from flexible metal encased in skid-proof rubber. It is a 2013 Red Dot Award: Design Concept winner.
Flexible Parasol Handles
The Search Umbrella Stays in Sight at All Times
Trend Themes
1. Flexible-handle Umbrellas - Opportunity for disruptive innovation in the umbrella industry by introducing flexible-handle umbrellas that can be easily wrapped around bags or hung off tables.
2. Malleable-shape Products - Opportunity for disruptive innovation in the product design industry by creating malleable-shape products that can adapt to different storage or usage needs.
3. Skid-proof Materials - Opportunity for disruptive innovation in the material science industry by developing skid-proof rubber and exploring its applications in various products for better grip and traction.
Industry Implications
1. Umbrella - Opportunity for disruptive innovation in the umbrella industry by exploring flexible-handle designs that offer convenience and prevent loss.
2. Product Design - Opportunity for disruptive innovation in the product design industry by incorporating malleable-shape concepts into various everyday products for enhanced versatility.
3. Material Science - Opportunity for disruptive innovation in the material science industry by researching and developing skid-proof materials to improve the functionality and safety of various consumer products.