Bouclème, a clean, vegan, and cruelty-free curly hair brand, is launching the new Seal + Shield Collection this Wednesday, September 21st, 2022. The 3-step range includes the curl condition, the curl cream, and the curl defining gel. All three offerings are up to 97% naturally derived, vegan, cruelty-free, and made in a carbon-neutral manufacturing facility. In addition, the products are housed in 30% PCR bottles.
Plant-powered ingredients are the secret to Bouclème's healthy, frizz-free curls. Michele Scott-Lynch, Founder of Curl Expert, struggled with her hair until she was in her 30s. Bouclème understands the difficulties of managing curly hair daily. Designed to restore moisture and life to dry lackluster hair, Bouclème's products are packed with high-performance activities.
Vegan Curl-Defining Products
Bouclème to Launch Three Step 'Seal & Shield' Collection
Trend Themes
1. Clean Beauty Products - The trend towards using clean, vegan and cruelty-free ingredients in beauty products can create disruptive innovation opportunities for new product lines and formulations.
2. Plant-based Haircare Products - The trend towards using plant-based and naturally-derived ingredients in haircare products can create disruptive innovation opportunities for new product lines and formulations.
3. Sustainable Packaging - The trend towards using sustainable packaging materials, such as PCR bottles, can create disruptive innovation opportunities for new product packaging designs and environmentally-friendly materials.
Industry Implications
1. Beauty and Personal Care Industry - The beauty and personal care industry can benefit from developing and marketing clean, vegan, cruelty-free, and sustainable products, appealing to conscious consumers looking for environmentally-friendly and ethical options.
2. Natural Products Industry - The natural products industry can benefit from innovating with plant-based and naturally-derived ingredients in haircare products, and developing new formulations to cater to the growing demand for clean and natural products.
3. Packaging and Manufacturing Industry - The packaging and manufacturing industry can benefit from developing and producing sustainable packaging materials and investing in carbon-neutral manufacturing facilities to meet the demand for eco-friendly products.