Variety packs of Seagram's Escapes Pop & Watch are ready to be purchased with a three-pack of JOLLY TIME Pop Corn to provide a rebate and the perfect pairing for a movie night at home. This drink variety pack is full of seasonal flavors like Blackberry Pear, Cranberry Orange, Apple Melon and Raspberry Lime, and a limited-edition Cranberry Orange flavor will be available in four-packs of 11.2-ounce bottles.
"Our research indicates that Seagram's Escapes consumers love salty snacks," says Jaime Polisoto, Seagram's Escapes brand director, "So this promotional pack is the perfect pairing for both brands." Additionally, watching TV is one of the most frequent consumption occasions for the Seagram's Escapes consumer and this pairing builds on the fact that its consumers have the highest purchase intent in the fall and winter.
Movie Night Drink Packs
Seagram's Escapes Pop & Watch is Full of Seasonal Flavors
Trend Themes
1. Seasonal Flavored Drink Variety Packs - The Seagram's Escapes Pop & Watch variety pack offers a selection of seasonal flavors, capitalizing on consumers' desire for seasonal products.
2. Promotional Cross-brand Pairing - The partnership between Seagram's Escapes and JOLLY TIME Pop Corn creates a promotional pack that caters to consumers' love for salty snacks and movie nights at home.
3. Limited-edition Beverage Offerings - The four-packs of 11.2-ounce bottles, including the limited-edition Cranberry Orange flavor, provide consumers with exclusive and unique beverage options.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can explore the creation of seasonal drink variety packs to tap into consumers' interest in trying new flavors during different times of the year.
2. Snack Food Production - Snack food producers can collaborate with beverage brands to create promotional packs that combine the enjoyment of their products, catering to consumers' desires for convenient and flavorful snack options.
3. Entertainment and Media - Entertainment and media companies can leverage consumer preferences for watching TV and offer promotional packs that enhance the experience, creating opportunities for increased consumption and engagement.