Advertising efforts in the automotive industry have typically been concerned only with design and slow motion visuals, but this interactive screenshot ad for the Audi R8 is actually allowing consumers to experience the impeccable speed of a car first hand.
In the past, the greatest selling points for most automotive companies are the display of their vehicle's sleek bodies and slowed down shots of it speeding through some rugged or hill-clad terrain. The great thing about this clever screenshot ad designed by Brazilian advertising firm AlampBBDO for Audi's R8 car is that it actually allows consumers to experience the speed of Audi's latest design first hand.
By using two keys on the Ipad, users are given the challenge of capturing a precise screen shot of the Audi R8 as it speeds by the tablet screen. Those who can complete this speedy challenge are able to actually get a glimpse of this sleek design from this world renowned automotive manufacturer.
Interactive Screenshot Ads
This Interactive Ad for the Audi R8 Gives Viewers a Snapshot of Speed
Trend Themes
1. Interactive Screenshot Ads - Brands will invest in developing interactive screenshot ads that allow consumers to experience their products first hand.
2. Experiential Advertising in Automotive Industry - The automotive industry will increasingly use experiential advertising methods to promote their products, focusing on providing consumers with an immersive experience of speed and performance.
3. Interactive Technology in Advertisements - The use of interactive technology in advertising campaigns will become a popular trend, enabling brands to create engaging, memorable experiences for their audience.
Industry Implications
1. Automotive Industry - The automotive industry can create innovative experiential advertising campaigns that allow consumers to experience the performance of their vehicles first hand.
2. Digital Advertising Industry - The digital advertising industry will see a rise in demand for creating interactive ads that provide an immersive experience for the users.
3. Technology Industry - Technology companies can develop interactive tools and technologies that can be integrated into advertising campaigns to create a more engaging experience for the audience.