Los Angeles-based designer Greg Lauren introduces the new Scraps collection designed for the Fall/Winter 2021 season. The focus of the latest range spotlights environmentally friendly looks and construction, using repurposed fabrication and produces the apparel with the intent of using scraps.
This results in the classic patchwork aesthetic that is true to the brand. He talks about the importance of sustainability, "Becoming more sustainable can be a goal, but it can’t be the creative end…Create and then commit to figuring out how to do it in a more responsible, sustainable way. Process, method…source a little differently, reuse, use less, make choices." The seasonal collection takes the iconic scraps and creates irregular shapes and a captivating blend of colors and structures for the colder seasons.
Sustainable Reconstructed Fall Menswear
Greg Lauren's Scraps Collection Prepares for FW21
Trend Themes
1. Sustainable Fashion - Greg Lauren's Scraps collection introduces environmentally friendly and repurposed fabrications for Fall/Winter 2021 menswear.
2. Patchwork Aesthetics - The Scraps collection showcases a classic patchwork aesthetic by using scraps and irregular shapes for a captivating blend of colors and structures.
3. Creative Sustainability - Greg Lauren's process and method proves that creativity should come first before figuring out how to do it in a more responsible, sustainable way.
Industry Implications
1. Fashion Industry - The Scraps collection could set a new precedent for environmentally responsible menswear fashion design.
2. Textile Industry - The use of repurposed fabrications could inspire textile manufacturers to consider alternative ways to create sustainable apparel.
3. Retail Industry - Retailers could create a new market for environmentally friendly and sustainable menswear fashion by supporting and showcasing the Scraps collection.