Zero Waste Week focuses on reducing landfill waste and for this annual campaign, Merrell created the Scrap shoe collection. This limited run of footwear was partially created from excess materials from the production line, effectively breathing new life into materials that might have otherwise gone to waste. As such, each Scrap style has a colorful, quilt-like aesthetic that celebrates the beauty of different materials coming together to form something entirely functional and new. "The Scrap line's signature feature is the computerized grid stitch to trap all the normally unusable scrap pieces, leading to a unique aesthetic across the collection," said Ian Cobb, Senior Design Director at Merrell.
Styles in the Scrap footwear collection include the Jungle Moc, Moab 3 and Moab Speed, each of which sports a completely one-of-a-kind pattern.
Scrap Material Footwear
Merrell Created a Scrap Shoe Collection for Zero Waste Week
Trend Themes
1. Zero Waste Week - Zero Waste Week focuses on reducing landfill waste and for this annual campaign, Merrell created the Scrap shoe collection.
2. Scrap Material Footwear - Merrell created the Scrap shoe collection using excess materials from the production line, effectively breathing new life into materials that might have otherwise gone to waste.
3. Colorful Quilt-like Aesthetic - The Scrap shoe collection has a colorful, quilt-like aesthetic that celebrates the beauty of different materials coming together to form something entirely functional and new.
Industry Implications
1. Footwear - Merrell's Scrap shoe collection demonstrates a disruptive innovation opportunity in the footwear industry by using excess materials to create unique, sustainable styles.
2. Sustainable Fashion - The Scrap shoe collection by Merrell showcases a disruptive innovation opportunity in the sustainable fashion industry, utilizing scrap materials to minimize waste and create fashionable products.
3. Recycling and Waste Management - The Scrap shoe collection highlights a disruptive innovation opportunity in the recycling and waste management industry by repurposing excess materials from the production line and minimizing landfill waste.