Triumph created a limited-edition Scrambler 1200 in anticipation of the upcoming James Bond Film, ‘No Time to Die.’ The Scrambler 1200 will be featured in the film and the new limited edition version will feature James Bond branding. The new bike is currently available form the Triumph website for a price point of $18,500.
The Scrambler 1200 takes design inspiration from the previously existing Scrambler XE. However the 1200 engine features 89 horsepower and 81 pound-feet of torque. The new branding consists of a side panel that displays ’007,’ and the phrase ‘BOND EDITION’ is embroidered on the leather seat. The swingarms, mudguards, carbon-fiber end caps, and sprocket covers were also coated black.
Action Star-Themed Motorcycle Releases
Triumph Created a Scrambler 1200 Limited to 37 Models
Trend Themes
1. Limited-edition Motorcycles - Creating limited-edition versions of motorcycles in collaboration with popular films or franchises presents an opportunity for brands to tap into fan loyalty and create a sense of exclusivity.
2. Incorporating Branding in Design - Integrating brand logos, symbols, or specific references into the design of motorcycles allows companies to leverage existing brand recognition and appeal to fans of a particular brand or franchise.
3. Collaborations with Film Productions - Partnering with movie studios to create motorcycles featuring in upcoming films not only generates buzz and media attention but also provides a unique marketing opportunity for brands to connect with film enthusiasts and potential customers.
Industry Implications
1. Motorcycle Manufacturing - Motorcycle manufacturers can take advantage of the rising demand for limited-edition motorcycles and unique collaborations to attract new customers and boost sales.
2. Film and Entertainment - Film studios and production companies can explore partnerships with motorcycle manufacturers to incorporate branded vehicles into their movies and create additional merchandising opportunities.
3. Luxury Goods - Luxury brands can collaborate with motorcycle manufacturers to create high-end, limited-edition bikes that cater to affluent customers who seek exclusivity and collectible items.