Agency The&Partnership teamed up with the Wall Street Journal to bring the scoop on news directly to consumers with the 'WSJ Scoops' ice cream truck. This ice cream delivery truck provided consumers with a tasty cone and a breaking news headline.
Each ice cream cone was wrapped in a news headline that consumers could enjoy with their frozen treat. Each ice cream cone's headline was printed in real-time using a printer that was kept inside the food truck.
While most access the scoop on news through traditional methods, this newsy ice cream truck shares breaking news alongside a scoop of ice cream. The flavors in the WSJ Scoops truck included tasty favorites like 'Vanilla Bond,' 'Choc Blue-Chip' and 'Rocky Road.'
News-Labeled Ice Creams
This Food Truck Delivers the Scoop on News with a Scoop of Ice Cream
Trend Themes
1. News-labeled Products - Opportunity to incorporate news headlines into various products for a unique consumer experience.
2. Real-time Printing - Disruptive innovation opportunity for printers that can instantly print customizable content in real-time.
3. News-powered Experiences - Potential to create immersive experiences where news content is integrated into different aspects of consumer engagement.
Industry Implications
1. Food & Beverage - Opportunity for other food and beverage businesses to incorporate news-themed elements into their products or services.
2. Printing & Graphics - Potential for printer manufacturers and printing service providers to develop real-time printing solutions that cater to customized content on various surfaces.
3. Media & Entertainment - Opportunity for media companies and entertainment venues to explore news-powered experiences that engage and educate consumers in unique ways.