We’ve seen wooden sunglasses before—Trend Hunter covered some wooden Wayfarers not too long ago—but these Schwood Canby shades are unique in that they were brought into existence through what Schwood calls "a simple experiment with nature."
As described on their site, the sunglasses brand Schwood was created through a constant search for a fresh aesthetic appeal. The Schwood Canby, which resembles the Wayfarer, is the brand’s debut model; they also have another style called the Govy, with a boxier frame. Schwood’s shades are completely handcrafted and feature wooden frames that have received minimal manipulation in the crafting process. Schwood explains that this is in order to showcase the wood’s natural and unique qualities.
Super-Natural Wooden Shades
The Schwood Canby Sunglasses Let You be One With Nature
Trend Themes
1. Wooden Sunglasses - Opportunity for disruptive innovation: Develop a process to create wooden sunglasses using sustainable and renewable materials.
2. Handcrafted Eyewear - Opportunity for disruptive innovation: Combine traditional craftsmanship with modern technology to create unique and personalized handcrafted eyewear.
3. Natural Aesthetics - Opportunity for disruptive innovation: Integrate natural materials and textures into design to create eyewear that connects with the nature-conscious consumer market.
Industry Implications
1. Eyewear Manufacturing - Opportunity for disruptive innovation: Explore new materials and techniques to create sustainable and eco-friendly eyewear.
2. Fashion and Accessories - Opportunity for disruptive innovation: Fuse fashion-forward design with natural and organic elements to create unique accessories with a focus on sustainability.
3. Craftsmanship and Artisanal Products - Opportunity for disruptive innovation: Combine traditional techniques with modern technology to produce high-quality, handmade products that appeal to the conscious consumer.