An interesting little tidbit I learned today was that Schott Bros. was the first company to ever put a zipper on a jacket, and now the company impresses again with the Schott Women’s Fall 2011 lookbook.
With a vintage flair that is synonymous with Schott jackets, the outerwear is still super stylish and chic, with detailing like side zippers, buckles and shearling collars, giving the coats a modern touch of edginess.
From movie stars to music stars like Kid Rock, several celebrities have worn Schott leather jackets in movies and on stage. Check out the Schott Women’s Fall 2011 for a look at the latest offering from a truly iconic brand. Even though I own what most people would say is too many leather jackets, I can’t help but fall in love with the Schott lookbook.
Grease-Inspired Leather Lookbooks
The Schott Women's Fall 2011 Lookbook is Retro Chic
Trend Themes
1. Vintage-inspired Leather Jackets - Opportunity for disruptive innovation: Develop a sustainable and eco-friendly alternative to traditional leather jackets while maintaining the vintage aesthetic.
2. Modernizing Classic Outerwear - Opportunity for disruptive innovation: Integrate smart technology into classic outerwear designs, such as incorporating heating elements or wearable tech features.
3. Celebrity-endorsed Fashion - Opportunity for disruptive innovation: Create a platform or marketplace that connects emerging fashion designers with celebrities for mutually beneficial collaborations.
Industry Implications
1. Fashion - Opportunity for disruptive innovation: Develop a subscription-based service for renting designer leather jackets, giving customers access to a variety of styles without the high cost of ownership.
2. Sustainable Fashion - Opportunity for disruptive innovation: Create a brand that specializes in upcycling leather scraps and repurposes them into unique and eco-friendly fashion pieces.
3. Technology - Opportunity for disruptive innovation: Collaborate with fashion brands to design smart jackets that integrate wearable technology, such as built-in GPS or biometric sensors.