Ah, this Schick ad campaign totally creeps me out. Created by JWT, Venezuela to promote the new Schick Quattro razors, which come with aloe and vitamin E, the ads Photoshop a baby face on an adult body.
Okay, I get it, the razors are so efficient and good that the man’s face will feel as smooth as a baby’s. But such ads are supposed to look cute and inviting, and I surely wouldn’t want my face to look like that!
The ads were photographed by Marcel Boldú.
Baby Faces on Adults
Schick Quattro Razors Creepily Transform Your Face
Trend Themes
1. Photoshopped Advertising - Disruptive innovation opportunity: Explore the use of advanced photo editing techniques to create unique and attention-grabbing advertisements.
2. Youthful Aging - Disruptive innovation opportunity: Develop products or services that help individuals maintain a youthful appearance as they age.
3. Humorous Marketing - Disruptive innovation opportunity: Utilize humor and irony in marketing campaigns to create memorable and shareable content.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunity: Introduce innovative skincare or grooming products that offer enhanced benefits and visible results.
2. Advertising and Marketing - Disruptive innovation opportunity: Embrace creative and unconventional advertising strategies to attract consumer attention in a crowded marketplace.
3. Photography and Imaging - Disruptive innovation opportunity: Develop new techniques or tools for manipulating images that push the boundaries of traditional photography.