A scent-strip ad in the Aug. 24 issue of Rolling Stone Magazine to promote the second season of Showtime's "Weeds" may smell like pot getting smoked, or marijuana in a bag or even, yes, hippies.You may get yourself a copy to check if it is close enough to the real thing..lol
Implications - Businesses should look to engage multiple senses of their consumers when advertising. Bombarded by an obscene amount of commercialized imagery each day, consumers will only remember those ads which are truly unique and innovative. This print ad for the show Weeds proves that doing something a little differently will definitely get people talking.
Scentvertising
Eau de Marijuana in Rolling Stone?
Trend Themes
1. Multisensory Advertising - Engaging multiple senses in advertising can create a memorable and unique brand experience.
2. Unique and Innovative Advertising - Consumers remember ads that stand out from the overwhelming amount of commercialized imagery.
3. Conversation-driven Marketing - Creating ads that generate discussion and buzz can help increase brand awareness and engagement.
Industry Implications
1. Advertising - The advertising industry can leverage multisensory experiences to create more impactful campaigns.
2. Entertainment - The entertainment industry can explore unique and innovative advertising techniques to promote shows and movies.
3. Consumer Goods - Consumer goods companies can adopt conversation-driven marketing strategies to increase brand recognition and sales.