The days of classic glitz and glam get a nod from one of today's hottest Hollywood starlets in the Scarlett Johansson Dolce & Gabbana ad for the women's fragrance, The One. Directed by Jean-Baptiste Mondino, this 90-second clip shows Johansson all made up, with retro styling and makeup, answering cliché questions for an off-camera reporter.
Calling its new advert a "film," D&G explains that the clip is "revealing the provocative yet effortless femininity of the eternal diva." While it may seem as more of a tribute to the sometimes questionable portrayal of females in the classic Hollywood era, Johansson is undeniably a portrait of delicate femininity.
As a fan of the actress myself, it's definitely a change to see her take on this persona. Check out the Scarlett Johansson Dolce & Gabbana clip for yourself and see her rock the '50s look.
Classic Hollywood Campaigns
The Scarlett Johansson Dolce & Gabbana 'The One' Clip is '50s-Infused
Trend Themes
1. Classic Glamour - This trend highlights the resurgence of classic glitz and glam, offering opportunities for businesses to create nostalgic and elegant campaigns.
2. Retro Styling - The popularity of retro aesthetics presents opportunities for industries to incorporate vintage-inspired designs and products into their offerings.
3. Delicate Femininity - The emphasis on delicate femininity in advertising campaigns provides opportunities for brands to create empowering and inclusive messaging.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend for classic glamour and retro styling by creating vintage-inspired clothing lines and accessories.
2. Beauty - The beauty industry can offer makeup and styling products that help consumers achieve the delicate femininity look showcased in classic Hollywood campaigns.
3. Media and Advertising - The media and advertising industry can explore innovative ways to incorporate classic Hollywood elements into campaigns, capturing the nostalgia and glamour of the era.