Harvey Nichols always turns out the most creative ad campaigns for its famous sales.
This time, DDB London has created the latest of those witty ads, which show mannequins dressed in Harvey Nichols pieces acting scared from the impending rush once the sale starts.
We all know how vicious fashionistas can get about scoring that piece they’ve had their eye on for months!
The campaign was photographed by Giles Revell with a creative team that includes Jeremy Craigen, Grant Parker, Rob Messeter, and Mike Crowe.
Mannequin Scarevertising
Fantastic Ads to Promote Sales by Harvey Nichols
Trend Themes
1. Interactive Advertising - The use of scarevertising and interactive elements in ad campaigns allows brands to engage with consumers on a deeper level and create memorable experiences.
2. Emotional Marketing - Using fear as a motivator in advertising taps into consumers' emotions and creates a sense of urgency to drive sales.
3. Creative Retail Display - Incorporating humor and creativity into retail displays, such as scared mannequins, can attract attention and generate buzz for brands.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage scarevertising techniques to build excitement and drive traffic to their stores during sales periods.
2. Advertising & Marketing - Advertising agencies can explore interactive and emotional marketing strategies to help their clients stand out in a crowded marketplace.
3. Visual Merchandising - Visual merchandisers can use creative retail displays to create a unique and captivating shopping environment that encourages customers to make purchases.