Nike boasts the beloved SB Dunk High silhouette in a new and playfully whimsical colorway. Taking on the aesthetic of the candy corn, the design is sure to induce nostalgia in many North American consumers.
Candy corn is a popular type of candy that is often associated with Halloween in the United States. It is a small, triangular-shaped candy with a yellow base, an orange center, and a white tip, resembling a kernel of corn. Nike takes notes from this aesthetic, creating a subtle yellow-to-orange-to-white gradient. Additionally, a more direct nod to the candy corn can be observed on the SB Dunk High's sole.
Nike has officially named this model the SB Dunk High "Sweet Tooth" and it will release just in time for Halloween.
Candy-Inspired Shoe Designs
The SB Dunk High "Sweet Tooth" by Nike is Playful and Colorful
Trend Themes
1. Playful Shoe Designs - Nike's SB Dunk High 'Sweet Tooth' demonstrates the trend of playful and whimsical shoe designs inspired by everyday objects.
2. Nostalgic Design Aesthetics - The candy-inspired colorway of Nike's SB Dunk High 'Sweet Tooth' taps into the trend of nostalgia-inducing designs that resonate with consumers.
3. Holiday-themed Sneaker Releases - Nike's SB Dunk High 'Sweet Tooth' is part of the trend of holiday-themed sneaker releases, capitalizing on seasonal consumer demand.
Industry Implications
1. Footwear - The playful and colorful designs of Nike's SB Dunk High 'Sweet Tooth' present a disruptive innovation opportunity in the footwear industry.
2. Fashion - The candy-inspired aesthetic of Nike's SB Dunk High 'Sweet Tooth' contributes to the disruptive innovation potential in the fashion industry, which continually seeks unique and eye-catching designs.
3. Confectionery - The candy corn inspiration behind Nike's SB Dunk High 'Sweet Tooth' presents a disruptive innovation opportunity for confectionery companies looking to collaborate with fashion brands and leverage their iconic designs.