Polaroid support groups around the world received really good news today. The team that created Polapremium.com, a website where you can still buy vintage Polaroid cameras and integral film, launched 'The Impossible Project.' The site is focused on discovering the next instant integral film, an addiction many people are looking to satisfy.
The objective of 'The Impossible Project' is to re-start production of analog integral film in 2010. The group acquired old equipment from Polaroid and a factory in the Netherlands. Now they have a year to re-invent instant film.
They are looking for ideas and support through their website. The idea is to innovate not just re-build; a real odyssey.
Re-Inventing Instant Film
'The Impossible Project' Aims to Save Retro Polaroid Photography
Trend Themes
1. Analog Film Revival - An opportunity to capitalize on the growing demand for retro instant film by developing new and innovative analog film products.
2. Creative Photography Solutions - A chance to invent new technologies and accessories that enhance the instant photography experience and unleash creative possibilities.
3. Sustainable Manufacturing - The potential to disrupt the film industry by developing environmentally-friendly and sustainable manufacturing processes for instant film production.
Industry Implications
1. Photography Equipment - Creating new opportunities in the photography equipment industry as demand for retro instant film continues to grow.
2. Consumer Electronics - Developing new camera models and accessories to complement the use of instant film, catering to the demand of photography enthusiasts.
3. Manufacturing - Opening up manufacturing opportunities in the film industry by creating sustainable production processes for instant film.