Lacoste's second annual 'Save our Species' collection remixes the French sportswear brand's iconic crocodile logo, replacing it with one that features other endangered species. The collection is a partnership with the International Union for Conversation of Nature (IUCN) and spotlights ten at-risk animals from ten global cities.
Animals featured range from the North Atlantic Right Whale and the Mountain Chicken to the Iberian Lynx and the Yemeni Mouse-Tailed Bat. Various Lacoste store locations around the globe joined forces to bring attention to different endangered species on May 22nd -- the International Day for Biological Diversity. The cities included New York, London, Miami, Shanghai and Paris.
While some of the species were shown to have up to 1400 specimens left, others revealed shockingly low numbers like 50 left remaining in the world. Aiming to raise awareness about the world's endangered species, Lacoste's Save our Species range consists of the brand's classic, all-white polos with all proceeds going to IUCN's animal conservation efforts.
Animal Conservation Apparel
Lacoste's Second 'Save our Species' Collection Remixes its Iconic Logo
Trend Themes
1. Endangered Species Awareness - Lacoste's 'Save our Species' collection highlights endangered animals through iconic logo remixes.
2. Corporate Social Responsibility - Lacoste's partnership with IUCN demonstrates the potential for brands to contribute to animal conservation efforts.
3. Collaborative Activism - Lacoste's global store collaboration on the International Day for Biological Diversity showcases the power of collective action in raising awareness about endangered species.
Industry Implications
1. Fashion - The 'Save our Species' collection creates opportunities for fashion brands to use their influence to drive conservation efforts.
2. Animal Conservation - Lacoste's collaboration with IUCN highlights the potential for innovation and disruption in the animal conservation industry.
3. Retail - Lacoste's global store partnership demonstrates how retailers can engage their customers in meaningful ways through cause-related initiatives.