Sweat baby, sweat! Among these super-tanned, speedo-clad men is Timo Kaukonen, the four-time Sauna World Cup winner. Yes, my friends, there is such a thing and boy do the competitors ever take it seriously.
The Sauna World Cup championships challenge heat-lovers to withstand 140°C heat, lose literally liters of sweat, and do it for longer than anyone else -- which is only a few minutes.
The video above shows footage from the 2009 at the Sauna World Cup championships.
Champion Sweaters
Sauna World Cup Involve Sitting in 140 Degree Celsius Heat
Trend Themes
1. Extreme Heat Endurance Competitions - Opportunity for companies to create specialized apparel and gear for extreme heat endurance competitions.
2. Sweat-inducing Fitness Challenges - Fitness industry can capitalize on the trend of sweat-inducing challenges like the Sauna World Cup to create unique workout experiences.
3. Spectator Sport Over Unusual Competitions - The success of the Sauna World Cup demonstrates the potential for spectator interest in unusual competitions.
Industry Implications
1. Sporting Goods - Companies in the sporting goods industry could develop specialized gear for extreme heat endurance competitions.
2. Fitness - Fitness studios could create sweat-inducing challenges like the Sauna World Cup to attract customers looking for unique workout experiences.
3. Entertainment - Event organizers and media companies could capitalize on the trend of unusual competitions to create new, compelling spectator experiences.