Saul Nash unveils his Spring/Summer 2022 collection during London Fashion Week, marking his first solo runway show. The inspiration behind the designs nods to his past school years, bringing forth a sense of collegiate nostalgia. The designs showcase young models talking and joking with one another on the runway to really capture the essence of school grounds.
Nash describes his goal for the capsule was to "subvert uniforms with the language of sports and casualwear." Some of the designs include jersey shirts that had v-necks inserted to replicate the look of British school sweaters, short sleeve nylon shirts, trench coats, and more. One of the most notable items is the trench coat that can be transformed into a bomber jacket.
Collegiate-Themed Sportswear
Saul Nash Redefines Sporty Apparel with the New SS22 Capsule
Trend Themes
1. Collegiate-themed Sportswear - Sportswear brands can incorporate elements of school uniforms in their designs to appeal to younger audiences.
2. Transformative Clothing - Fashion brands can innovate by creating versatile pieces that can be transformed into different styles or garments.
3. Casualization of Formalwear - Brands can create pieces that blend traditional formalwear with comfortable, casual elements to appeal to a wider range of customers.
Industry Implications
1. Fashion - Fashion brands can use the trend of collegiate-themed sportswear to attract younger audiences and boost sales.
2. Sportswear - Sportswear brands can incorporate collegiate elements and transformable designs to innovate and stand out in a competitive market.
3. Retail - Retailers can capitalize on the trend of casualization of formalwear by offering customers a wider range of comfortable outfit options for various occasions.