Surf culture and fashion rarely make it to the streets of a bustling urban area, but the Saturdays NYC Winter 2011 Collection is looking to change that. Its menswear line is aimed to suit a lifestyle occupied with surfing while living and working in a busy metropolis.
The Saturdays NYC Winter 2011 Collection contains menswear inspired by surfing culture, with a keen sense of quality craftsmanship, authenticity and traditional style. Made for city streets yet staying true to the beach lifestyle, the collection boasts plenty of fashionable hoodies, some with faux-fur linings, as well as season-appropriate slacks and jackets. Still no word yet on whether or not the surfboard is an accessory in the collection.
Using Maine's stunning landscape as a backdrop, photographer Clarke Tolton captures the essence of the brand's ethos: tradition and style made for the contemporary urban setting.
Urban Surfer Fashion
The Saturdays NYC Winter 2011 Collection Brings Beach Style to the Streets
Trend Themes
1. Urban Surfer Fashion - The trend of blending surf culture with urban style, providing fashionable menswear inspired by surfing for city dwellers.
2. Quality Craftsmanship - The trend of emphasizing traditional craftsmanship and authenticity in fashion, creating high-quality garments with attention to detail.
3. Beach Lifestyle in the City - The trend of bringing elements of the beach lifestyle into urban areas, allowing individuals to embrace a relaxed and coastal aesthetic in their everyday lives.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can tap into the urban surfer fashion trend by creating stylish menswear that combines surf culture with urban sensibilities.
2. Outdoor and Adventure - The outdoor and adventure industry can leverage the quality craftsmanship trend by offering durable and well-made clothing and equipment for outdoor enthusiasts.
3. Urban Lifestyle - The urban lifestyle industry can embrace the trend of incorporating beach elements in city settings by creating products and experiences that bring a relaxed and coastal vibe to urban environments.