Parisian running apparel brand Satisfy has partnered with Los Angeles-based label Zig-Zags to launch a new clothing collection. The capsule features three items suited for the Mount Baldy Run To The Top -- a race that ZigZag recently competed in.
The collection consists of high-tech, running-specific gear. For example, the Space-O singlet is made from constructed lightweight Italian perforated micro-jersey. Meanwhile, the TechSilk 8" Shorts are crafted out of versatile proprietary fabrics and feature a specialty-built inseam to eliminate the risk of chafing.
Rounding out the capsule is a hand-tie-dyed Japanese cotton bandana that is intended to provide runners extra warmth as they climb to higher altitudes. Celebrating ZigZags' Mount Baldy Run achievement, each pieced has been adorned with the brand's logo in a sleek, reflective print.
Race-Specific Running Apparel
Satisfy Unveils Capsule Celebrating ZigZags' Mount Baldy Run
Trend Themes
1. Race-specific Apparel - Opportunity for apparel brands to create clothing collections geared toward specific races and events.
2. High-tech Running Gear - Opportunity for apparel brands to utilize technology to create high-performance running gear.
3. Innovative Materials - Opportunity for apparel brands to experiment with new, proprietary fabrics to improve the performance of their products.
Industry Implications
1. Athletic Apparel - Athletic apparel brands could benefit from creating race-specific collections to meet the needs of runners with unique performance demands.
2. Sports Technology - Sports technology companies could develop innovative materials and fabrics that enhance the performance of running apparel.
3. Fitness Events - Fitness event organizers could partner with athletic apparel brands to create race-specific collections that are custom-designed for their events.