Promoting ethnical fashion and fighting against African poverty is the correlation between the Sass & Bide ITC project. Empowering a nation through artistic outlook to create fashionable pieces available to a wide audience is the thought process behind the limited edition items. The collaboration is a part of the ITC's Ethical Fashion Initiative which has worked with big names like Fendi, Vivienne Westwood and Stella McCartney in the past. The Australian design team worked with women from East Africa to create two pieces -- a tote and clutch. The impact of this handbag coincides with the impact of exporting goods for charity.
The detailing on the handbags feature geometric prints ombre-ing from black and white to a rainbow-inspired bottom. Dangling rainbow friends and beaded handwork makes the bags an eye-catching delight.
Poverty-Fighting Purses
The Sass & Bide ITC Project Promotes Ethnical Fashion and Social Good
Trend Themes
1. Ethical Fashion Initiative - Brands collaborating with the ITC to promote ethical fashion and empower women in impoverished nations through artistic outlook.
2. Artisanal Handbags - Handbags made in collaboration with artisans from East Africa using traditional techniques provide an opportunity to create unique and culturally significant products.
3. Exporting for Good - Creating products to sell and export for charity provides an opportunity for businesses to give back and make a positive impact in impoverished regions.
Industry Implications
1. Fashion Industry - Fashion brands have an opportunity to collaborate with artisans in impoverished regions to create unique and culturally significant products while promoting ethical fashion and empowering women.
2. Social Enterprise - Entrepreneurs can create social enterprises that collaborate with artisans from impoverished regions to create artisanal handbags and use the proceeds for charity.
3. Non-profit Sector - Non-profit organizations can collaborate with fashion brands to create limited edition products like handbags that can be sold for charity and provide sustainable income for artisans in impoverished regions.