Upset that advertisers weren't complying with regulations, Sao Paulo's major banned outdoor ads. Nearly four months later, the 11 million person city is nearly baron of commercial ads. One Flikr user is creating a portfolio of the abandoned billboard structures.
Regarding the ban, one Sao Paulo columnist told IHT that the law is "a rare victory of the public interest over private, of order over disorder, aesthetics over ugliness, of cleanliness over trash." However, advertisors and business groups are clearly feeling the pain. Marcel Solimeo, the Chief Economist of Sao Paulo's Commercial Association claims, "This is a radical law that damages the rules of a market economy and respect for the rule of law. We live in a consumer society and the essence of capitalism is the availability of information about products."
Sao Paulo Goes Advertising-Free
Sao Paulo Goes Advertising-Free
Trend Themes
1. Outdoor Advertising Ban - The ban on outdoor ads in Sao Paulo presents an opportunity for disruptive innovation in alternative advertising methods.
2. Portfolio of Abandoned Billboard Structures - Creating a portfolio of the abandoned billboard structures in Sao Paulo can lead to unique opportunities for creative repurposing.
3. Public Interest Vs. Private - The conflict between public interest and private business in Sao Paulo's advertising ban creates a disruptive innovation opportunity for new forms of communication.
Industry Implications
1. Advertising Industry - The ban on outdoor ads in Sao Paulo challenges the advertising industry to find innovative ways to reach customers.
2. City Planning and Architecture - The removal of outdoor ads in Sao Paulo paves the way for disruptive innovation in city planning and architecture, with a focus on aesthetics and cleanliness.
3. Consumer Society and Product Information - The ban on outdoor ads in Sao Paulo prompts the need for disruptive innovation in providing product information to consumers in a consumer-based society.