eBay and Anthony Davis partnered to market an online game with a "Santa Sneaker Drop," which is a mobile AR giveaway that will distribute 500 pairs of collectible shoes.
The contest ran from December 22-24, where people could enter the contest up to five times each day. The AR "Santa Sneaker Drop" gave consumers a chance to win one of 19 different styles of sneakers, including Air Jordan 1 Travis Scott, Nike Air Max 97 Sean Wotherspoon, and the Jordan Off-white Chicago.
Consumers could enter the contest by going to the "Santa Sneaker Drop" website to access the AR content. Following that they could enter their email to see a virtual gift, which would either be a consolation message or one of the prizes.
Holiday Sneaker Giveaways
eBay Launched Its AR "Santa Sneaker Drop" Giving Away 500 Pairs
Trend Themes
1. AR Giveaways - Companies can leverage AR technology to run engaging and innovative giveaways that capture users' attention.
2. Collectible Sneakers - The demand for limited and exclusive edition sneakers presents an opportunity for companies to create valuable collectibles and foster brand loyalty.
3. Mobile Games - Integrating branded mobile games into marketing campaigns can serve as a powerful tool to boost user engagement and drive sales.
Industry Implications
1. E-commerce - Companies can use AR to enhance online shopping experiences and offer unique promotional opportunities.
2. Sports Apparel - Collaborating with athletes and releasing exclusive footwear designs can create an image of prestige and exclusivity for sports apparel companies.
3. Gaming - Creating branded games can be an effective way to increase user engagement and deepen brand loyalty in the gaming industry.