Most women will be able to look past model Freja Beha Erichsen's perfect skin and body to drool over the purses and shoes featured in the Santa Lolla fall 2011 ad campaign.
Despite its rather racy concept, the Santa Lolla Fall 2011 ad campaign is tastefully executed and exudes elegance, sophistication and seductive sexiness. The Santa Lolla Fall 2011 ad campaign pulls inspiration from the animal-print bags and luxurious leather in the collection; Erichsen sprawls catlike over a sumptuous leather sofa wearing little other than fur coats and the accessories she's promoting. See more images from the campaign above.
Bare-Skinned Accessory Ads
The Santa Lolla Fall 2011 Campaign Stars Freja Beha Erichsen
Trend Themes
1. Luxury Fashion Campaigns - Opportunity to create tastefully executed ad campaigns that exude elegance and sophistication while showcasing luxury fashion accessories.
2. Animal-print Trend - Opportunity to capitalize on the popularity of animal-print bags by featuring them in advertising and incorporating them into fashion collections.
3. Minimalistic Fashion Advertising - Opportunity to showcase fashion accessories in a minimalistic and seductive manner, using minimal clothing and emphasizing the accessories being promoted.
Industry Implications
1. Fashion Accessories - Opportunity for fashion accessory brands to create enticing ad campaigns that feature their products and appeal to consumers' desire for luxury and sophistication.
2. Leather Goods - Opportunity for leather goods brands to leverage the popularity of animal-print bags and incorporate them into their product offerings.
3. Advertising and Marketing - Opportunity for advertising and marketing agencies to create innovative and minimalist fashion campaigns that capture attention and generate interest in luxury fashion accessories.