With the holidays nearly upon us, Austin Eastciders – the Texas-based brewery that's beloved for its refreshing quality – has expanded its portfolio with the introduction of the new, limited edition and seasonal Sangria Cider.
Brittnay Perlo, Master Cidermaker at Austin Eastciders, commented on the new launch, stating: "It’s the perfect dry, light, and refreshing drink to wash down all the yummy holiday plates." The Sangria Cider features a blend of six fruits including peach, apple, elderberry, lime, cherry, and strawberry for a "perfectly balanced cider that’s dry, easy to drink, and delicious." The cider pairs well with cheeses, and hearty dinners like turkey, mashed potatoes, and stuffing.
The Sangria Cider is available for purchase on Austin Eastciders Shop-Cider page and on Drizly in certain locations.
Crisp Autumn Sangria Cider
Austin Eastciders Launched Sangria Cider Just in Time for the Holidays
Trend Themes
1. Seasonal Ciders - Launching limited edition ciders with seasonal flavors can attract consumers to try new offerings and increase sales during specific periods of the year.
2. Fruit Blends - Incorporating multiple fruity flavors in ciders creates a unique and balanced product that can appeal to a wider audience.
3. Food Pairings - Promoting ciders as an accompaniment to food can attract a new customer base and increase sales potential by positioning it as a versatile beverage for any meal.
Industry Implications
1. Brewing - Breweries can capitalize on this trend by creating new and innovative seasonal cider flavors to attract consumers looking for something different.
2. Food and Beverage - Food and beverage companies can create new food pairing recommendations for cider to broaden the appeal of the product and increase sales potential.
3. E-commerce - Online retailers can partner with cider companies to offer exclusive products like seasonal launches and food pairing bundles to attract consumers and differentiate their offerings from competitors.