The Sandro collection for Spring 2014 promoted looks that are perfect for a lazy Sunday morning spent lounging at home or walking aimlessly in the city. With winter just around the corner, however, the former seems more likely. Yet the monochromatic outfits would be great for a weekend outing. Simply throw on a jacket and the urban chic ensembles are complete.
The ad campaign for the Sandro collection was shot by photographer Karim Sadli. It stars model Edie Campbell, who was joined by male model Elliot Vulliod. A perfect balance between casual and chic, the spring 2014 Sandro collection will speak to the people's inner rocker. Of course, the edginess of each outfit is tempered by comfort.
Lazy Morning Lookbooks
The Sandro Collection is Full of Casual Chic Outfits
Trend Themes
1. Casual Chic Fashion - The Sandro collection promotes a trend of casual chic fashion with edgy outfits that are also comfortable.
2. Urban Loungewear - The Sandro collection's lazy morning lookbooks promote a trend of comfortable yet stylish urban loungewear.
3. Monochromatic Outfits - The Sandro collection's monochromatic outfits promote a trend of stylish simplicity that can be dressed up or down.
Industry Implications
1. Fashion Industry - The Sandro collection's promotion of casual chic fashion and stylish urban loungewear provides opportunity for disruptive innovation in the fashion industry.
2. Photography Industry - The ad campaign's use of photographer Karim Sadli provides opportunity for disruptive innovation in the photography industry.
3. Modeling Industry - The use of model Edie Campbell in the ad campaign of the Sandro collection provides opportunity for disruptive innovation in the modeling industry.