Desert-Dominating Sportscars

The Zarooq Motors SandRacer 500GT is Built for the Track and Dunes

The Zarooq Motors SandRacer 500GT is easily one of the more interesting cars to debut in 2017. It's essentially a sports car that's also designed to dominate the desert. The mid-engine two-seater is powered by a 6.2-liter V8 engine producing 518 horsepower and 487 lb-ft of torque. To ensure that it wouldn't get bogged down in the sand weight was kept light with a carbon fiber body. Total weight checks in at around 2,600 pounds.

In addition to being lightweight and powered by a big V8 the SandRacer 500GT also looks to have some serious off-roading capabilities. There are off course the big, meaty tires but the bigger story is the suspension which can be adjusted to allow up to 18 inches of travel. Zarooq Motors plans to offer the SandRacer 500GT in a limited run of just 35 units, each of which will cost $450,000.
Trend Themes
1. Sportscars Designed for the Desert - As consumers continue to crave experiences and adventure, there is an opportunity for car manufacturers to create specialized sportscars for specific terrains such as deserts.
2. Off-road Capabilities - Off-road capabilities are becoming increasingly important to car buyers who live active lifestyles and travel to remote destinations, providing an opportunity for car manufacturers to create vehicles versatile enough for both on and off-road excursions.
3. Limited Edition Luxury Vehicles - The appeal of owning a rare and exclusive car is still popular among wealthy consumers, providing an opportunity for car manufacturers to create ultra-luxury limited edition vehicles.
Industry Implications
1. Automotive Industry - Car manufacturers need to keep innovating with designs that cater to a more adventurous customer base who seek specialized vehicles to suit their lifestyles.
2. Luxury Goods Industry - There is an increasing demand for luxury goods with limited availability and manufacturers can capitalize on this trend by producing ultra-luxury limited edition vehicles.
3. Travel and Tourism Industry - As more consumers aspire to live an active lifestyle, owning a car that can handle both on and off-road travel will become more important, making it an opportunity for travel and tourism companies to provide adventure packages with these vehicles.

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