SANDALBOYZ and KFC Indonesia work in collaboration on a capsule of apparel and Court Slides to accompany the designs. The slides are designed with attention to the iconic KFC branding, showcasing "SANDALBOYZ Original Recipe" across the front alongside Colonel Sanders' face.
The logo is also featured across the footbridges and the overall color palette is true to the branding as well, boasting red and white. The duo also nod to SANDALBOYZ's roots in Indonesia with prints that read "Jagonya Ayam!" which translates directly to "Chicken Experts." It references the 750 restaurants in Indonesia. In addition to the slides, the apparel features graphic tees, shorts, socks, hoodies, and more -- all of which are available for limited time at Jakarta KFC restaurants.
Fast Food-Inspired Streetwear
SANDALBOYZ and KFC Indonedia Join Forces of Apparel Designs
Trend Themes
1. Collaborative Streetwear - Opportunity for businesses to collaborate with streetwear brands to create unique apparel designs.
2. Branding in Fashion - Disruptive innovation opportunity for brands to explore cross-industry collaborations to showcase iconic branding in fashion.
3. Localized Apparel Collections - Businesses can create location-specific apparel collections to celebrate local culture and identity, targeting regional consumer preferences.
Industry Implications
1. Streetwear - Streetwear industry can leverage collaborations with non-fashion brands to attract new customers and create exclusive designs.
2. Fast Food - Fast food industry can explore partnerships with fashion brands to extend brand visibility and engage with consumers in unique ways.
3. Hospitality - Hospitality industry can create limited-edition apparel collections centered around local cuisine to enhance brand awareness and loyalty.