Rock star Bryan Adams further solidifies his reputation as a talented photographer with a dynamic campaign for Sand clothing's Fall/Winter 2008 collection.
Adams captures male model Jeremy Santucci flying in the air while he models the collection.
Flying and bird-inspired fashion photography is currently a hot art direction. W Magazine recently featured Gisele in a similarly themed editorial, and Honeyee used flying ads for their Number (N)ine Spring/Summer 2008 campaign.
Implications - Consumers of art and photography look for art that is reflective of the reality with which they are familiar, but straddles the boundaries between this reality and fantasy. Art serves as an outlet for consumers to escape the confines of their everyday lives, so art that reflects this desire and expands the viewer's imagination are popular.
Mid-Air Fashion Campaigns
Sand F/W 2008 by Bryan Adams
Trend Themes
1. Flying Fashion Photography - The trend of capturing models in mid-air for fashion campaigns is gaining popularity, offering a visually captivating and imaginative twist to traditional fashion photography.
2. Bird-inspired Art Direction - Art direction that incorporates bird-inspired themes and elements is becoming a popular choice, presenting a unique and visually stimulating concept for photography and fashion campaigns.
3. Escape and Fantasy in Art - Consumers are drawn to art that allows them to escape their everyday lives and indulge in fantasy, creating a demand for artwork that blurs the lines between reality and imagination.
Industry Implications
1. Fashion Photography - Fashion photographers can explore the trend of capturing models in mid-air to add a dynamic and visually striking element to their campaigns.
2. Art Direction - Art directors can incorporate bird-inspired themes and elements into their projects to create a visually unique and captivating aesthetic.
3. Fine Art and Photography Marketing - Art marketers can promote artwork that offers an escape and fantasy, appealing to consumers seeking a break from their daily routines and an opportunity to immerse themselves in imaginative worlds.