South Korean electronics giant Samsung has announced the launch of its "virtual playground" called Samsung Space Tycoon. The new virtual space will be released on Roblox, a popular metaverse platform.
According to the company, the highly immersive digital space will invite users to create and play games with one another in a space-themed environment. For Samsung, the space will allow the brand to showcase its latest content in a fun and interactive manner. The setting for the virtual playground will be the Samsung Space Station, where users will conduct research on the brand's newest products. In addition, users will be given the opportunity to design their own Samsung products, including Galaxy smartphones, home appliances, and Smart TVs.
"We wanted to give our Gen Z customers a chance to experience Samsung products in a way they have never done before. We will continue to showcase content that can deliver more meaningful and entertaining digital experiences for both our current and future customers," said Jinsoo Kim, Executive Vice President at Corporate Design Center in Samsung Electronics.
Branded Virtual Playgrounds
Samsung Launches 'Samsung Space Tycoon' on Metaverse Platform Roblox
Trend Themes
1. Virtual Brand Playgrounds - Companies using virtual spaces with interactive games and design tools to showcase and engage customers with their products.
2. Metaverse Marketing - Using popular metaverse platforms to reach a wider, younger audience and create immersive brand experiences.
3. Product Design Collaborations - Empowering users to design and create their own versions of a company's products, leading to greater brand loyalty and innovation opportunities.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can thrive by creating immersive digital brand experiences on metaverse platforms for younger audiences.
2. Gaming - The gaming industry can take advantage of brands wanting to create virtual play spaces by partnering with them and offering in-game promotions.
3. Product Design - The product design industry can benefit from collaborations with consumer electronics companies, such as Samsung, to create innovative new product designs and concepts.