Southern California designer and lifestyle influencer Becki Owens is launching her latest collection at Sam’s Club – making it the first designer-created furniture collection for the warehouse retailer.
Details by Becki Owens is now available on SamsClub.com and will be at Sam’s Club locations nationwide later this month. The pieces are a combination of the designer’s signature clean, coastal style that helped her amass a large following online and the cozy aesthetic that Sam’s Club members love.
"My favorite part about the partnership with Sam’s Club is making great design accessible," Owens said. "Often when people hear the words ‘interior design,’ they immediately think, ‘out of my budget.’ Sam’s
Club is making a curated home attainable for all, and I am so excited to be their designer behind quality, beautiful furniture."
According to Owens, the collection is perfect for those looking to extend a classic, transitional, and modern style across multiple rooms in their home – and it provides a great canvas for your personal touches.
Big Box Designer Furniture Lines
Sam’s Club and Becki Owens Launch a New Furniture Collection
Trend Themes
1. Designer Furniture Accessibility - Making designer furniture accessible to a wider audience through partnerships with big box retailers like Sam's Club.
2. Influencer-curated Collections - Collaborating with popular influencers to create furniture collections that reflect their personal style.
3. Coastal-inspired Design - Incorporating beachy, relaxed design elements into furniture collections, as seen in Becki Owens' line.
Industry Implications
1. Furniture Retail - Big box furniture retailers can increase their appeal by offering exclusive, designer-created collections.
2. Influencer Marketing - Partnering with lifestyle influencers to create collections that appeal to their followers and attract new customers.
3. Home Decor - There is a growing demand for affordable, stylish home decor options, and collaborations with designers can help meet this need.