Fjällräven has always focused on sustainable construction and its latest Samlaren collection continues to work with zero waste produced. The heritage outdoor label uses leftover fabrication to craft the items in the Samlaren range. The name of the capsule is Swedish for "The Gatherer."
Using materials gathered from its own factories and mills, the brand brings life back to the materials in new and refreshing ways. Fjällräven revisits some of its most iconic styles including the Greenland jacket, which kickstarted its journey. This is accompanied by the Kånken backpack, a cap, and a selection of tote bags. Due to the nature of the upcycled fabric, the looks boast color blocking designs to make up for the scarcity.
The brand's Global Creative Director, Henrik Andersson speaks about the capsule, "We refuse to throw away any materials during development, so it is completely designed around what fabrics and colors are leftover. In other words, we start with what we have not what we’d want, and then try to be as clever as possible when putting the fabrics together."
Limited Sustainable Functional Wearables
Fjällräven's Samlaren Pack is Made with Excess Materials
Trend Themes
1. Zero Waste Fashion - There is a growing trend towards fashion that uses leftover materials to create new and unique designs, creating an opportunity for brands to embrace circular fashion and reduce waste.
2. Functional Wearable Technology - There is an opportunity for brands to combine functionality and sustainability to create wearable technology products that address consumer needs while also reducing waste.
3. Upcycled Heritage Styles - There is a trend towards creating new designs that are inspired by heritage styles and upcycling existing materials to reduce waste, providing an opportunity for brands to appeal to consumers interested in classic designs and reducing their environmental impact.
Industry Implications
1. Outdoor Apparel - The outdoor apparel industry can take advantage of the zero waste trend by using leftover materials to create new products and move towards a more sustainable production process.
2. Fashion Accessories - The fashion accessories industry can embrace the trend of upcycling to create unique and sustainable designs that appeal to consumers looking for eco-friendly options.
3. Wearable Technology - The wearable technology industry can focus on sustainability in its product designs by using eco-friendly materials and repurposing existing materials, providing an opportunity to appeal to consumers interested in reducing their environmental impact.