These Salvation Army ads point out that everyone has a few fashion skeletons in their closet, but you no longer need to keep them hidden in the back of yours.
Advertising agency W/Mccaann in Sao Paulo, Brazil, along with Art Director Carlos Bertuol, have created a series of three advertisements that pertain to different characters trying to get rid of their past lives. One image in these Salvation Army ads features a politician trying to get rid of his old rocker lifestyle clothing while a rocker is erasing his suit and jacket-wearing past. The standout image in this series is of a PETA activist who needs to shed her former fur-wearing ways.
If you're also trying to erase history, take a note from these Salvation Army ads and donate.
Fashion Faux Pas Campaigns
These Salvation Army Ads Show You How to Erase Your Style Mistakes
Trend Themes
1. Fashion Redemption - Opportunity for companies to develop campaigns that promote second-hand shopping or clothing swap events to encourage sustainable fashion practices.
2. Identity Erasure - Companies can explore the idea of helping individuals change their identities, whether it be through clothing donations or sustainable clothing rental services, allowing them to feel renewed and refreshed.
3. Change Facilitation - Opportunities exist for businesses to create services or tools (e.g. style guides, image consultants) that allow individuals to better identify and embrace changes in their personal style.
Industry Implications
1. Fashion Retail - Retailers can take advantage of the fashion redemption trend by creating second-hand clothing sections or hosting clothing swap events to encourage sustainable shopping practices.
2. Online Clothing Rental - Clothing rental services that emphasize sustainable and ethical fashion practices can capitalize on the identity erasure trend by offering customers a fresh start with different styles and trends.
3. Fashion Consulting - A company or individual style consultant can use the change facilitation trend as an opportunity to offer their services for individuals who are looking to embrace a new style or fashion image.