These Salvation Army ads point out that everyone has a few fashion skeletons in their closet, but you no longer need to keep them hidden in the back of yours.
Advertising agency W/Mccaann in Sao Paulo, Brazil, along with Art Director Carlos Bertuol, have created a series of three advertisements that pertain to different characters trying to get rid of their past lives. One image in these Salvation Army ads features a politician trying to get rid of his old rocker lifestyle clothing while a rocker is erasing his suit and jacket-wearing past. The standout image in this series is of a PETA activist who needs to shed her former fur-wearing ways.
If you're also trying to erase history, take a note from these Salvation Army ads and donate.
Fashion Faux Pas Campaigns
These Salvation Army Ads Show You How to Erase Your Style Mistakes
Trend Themes
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Fashion Redemption — Opportunity for companies to develop campaigns that promote second-hand shopping or clothing swap events to encourage sustainable fashion practices.
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Identity Erasure — Companies can explore the idea of helping individuals change their identities, whether it be through clothing donations or sustainable clothing rental services, allowing them to feel renewed and refreshed.
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Change Facilitation — Opportunities exist for businesses to create services or tools (e.g. style guides, image consultants) that allow individuals to better identify and embrace changes in their personal style.
Industry Implications
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Fashion Retail — Retailers can take advantage of the fashion redemption trend by creating second-hand clothing sections or hosting clothing swap events to encourage sustainable shopping practices.
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Online Clothing Rental — Clothing rental services that emphasize sustainable and ethical fashion practices can capitalize on the identity erasure trend by offering customers a fresh start with different styles and trends.
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Fashion Consulting — A company or individual style consultant can use the change facilitation trend as an opportunity to offer their services for individuals who are looking to embrace a new style or fashion image.