Boldly Branded Deodorants

The Salt & Stone x Brain Dead Deodorant Leaves Skin Feeling Nourished

The Salt & Stone x Brain Dead Deodorant is a collaboration product created by the two brands that will offer consumers a premium way to stave off the effects of daily life or exercise without having to worry about body odor.

The deodorant features aesthetically pleasing branding that includes bold graphics and colors, while the product itself is packed with an array of nourishing ingredients. This includes probiotics to help neutralize odor, while hyaluronic acid in the mix helps to actually nourish the skin and essential oils will work to leave behind the pleasant scent of eucalyptus as well as cedar wood.

The Salt & Stone x Brain Dead Deodorant is reported to deliver 48 hours of odor protection that doesn't have any alcohol, aluminum, paragons, dyes or synthetic fragrances in the mix.
Trend Themes
1. Premium Natural Deodorants - There is an opportunity for deodorant brands to collaborate with skincare brands to create premium, natural options with nourishing ingredients.
2. Probiotic Skincare Products - The use of probiotics in skincare can create disruptive innovation in the industry, and can be incorporated into products for scent control and neutralizing body odor.
3. Aesthetically Pleasing Packaging - With consumers placing more value on design and branding, there is an opportunity for brands to invest in packaging design that is visually appealing and memorable.
Industry Implications
1. Deodorant Industry - Brands in the deodorant industry can collaborate with skincare brands to create premium, natural options with nourishing ingredients to increase market share and consumer appeal.
2. Skincare Industry - There is an opportunity for skincare brands to incorporate probiotics into their products, including deodorants, to provide additional benefits and create disruptive innovation in the industry.
3. Packaging Industry - Brands in the packaging industry can work with companies to design aesthetically pleasing and memorable packaging for their products to help them stand out in a crowded market.

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