This commercial for the instant dinner Sidekicks is the cutest and/or funniest television commercial I’ve seen in awhile. With 25% less sodium, the company decided to advertise their healthier exclusion by humanizing a salt shaker.
The salt shaker trots down a lone street to the tune of Michael Bolton’s "How am I Supposed to Live Without You" and then the ad ends with a voiceover that states, "Now with 25% less sodium. Not everyone’s happy about it."
Poor little guy. Check out the commercial here for yourself.
Sad Salt Shakers
Sidekicks is Made With 25% Less Sodium & Not Everyone's Happy About It
Trend Themes
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Low Sodium Products — Creating food products with lower sodium content to align with changing consumer preferences presents an opportunity for existing food manufacturers to adapt and capture market share.
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Humor in Advertising — Emphasizing humor in television commercials can make a product more appealing to customers by fostering an emotional connection with the brand.
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Humanizing Product Packaging — Designing product packaging with human-like characteristics could be a new trend for companies seeking to differentiate themselves in an oversaturated marketplace.
Industry Implications
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Food and Beverage — Food and beverage manufacturers can respond to consumer demand for healthier food options by creating low sodium products and promoting them effectively in the market.
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Marketing and Advertising — Marketing and advertising agencies can help their clients increase brand loyalty by designing emotional, humorous ads that resonate with customers.
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Packaging and Design — Packaging and design companies can explore creative ways to humanize product packaging in order to make it more eye-catching and engaging for customers.