At CES 2018, Schwarzkopf introduced the Schwarzkopf Professional SalonLab, which offers a vision for "the salon of the future."
The three-step system begins by assessing one's hair using the handheld SalonLab Analyzer, which measures the hair condition, moisture level and current hair color. After this data has been collected, the SalonLab Consultant app may be used to offer a dynamic visual experience powered by augmented reality technology. The final piece in the system is the SalonLab Customizer, which boasts the ability to formulate custom hair care products on-demand and on the spot right in a salon, based on each consumer's needs,
When it comes to providing tailored personal care suggestions, a growing number of beauty brands are turning to data-driven technologies to provide customized insights rather than rely on an expert's opinion.
Data-Driven Salon Systems
The Schwarzkopf Professional SalonLab Introduces Customized Haircare
Trend Themes
1. Data-driven Personalization - SalonLab's use of data-driven technologies sets the stage for personalized hair care experiences.
2. Augmented Reality-powered Virtual Consultations - SalonLab Consultant app's use of augmented reality technology is a disruptive innovation opportunity for virtual consultations.
3. On Demand Customization - SalonLab Customizer's ability to formulate custom hair care products on-demand and on the spot is a disruptive innovation opportunity for the customized products space.
Industry Implications
1. Salon and Personal Care - Data-driven salon systems like Schwarzkopf Professional SalonLab introduce opportunities for personalized haircare and on-demand customization in the salon industry.
2. Data-driven Technology - Schwarzkopf Professional's use of data-driven technologies to offer personalized hair care sets a disruptive innovation opportunity for data-driven technology in the beauty industry.
3. Augmented Reality - SalonLab Consultant app's use of augmented reality technology is a disruptive innovation opportunity for augmented reality in the beauty industry.